Report Determines Most and Least Frugal Cities in America
ShopAtHome.com’s August 2012 Buy-havior Report shows consumer online coupon usage and savings behavior from top U.S. cities
Miranda Coykendall or Sara Long
Denver, CO. - September 10, 2012 - ShopAtHome.com, the largest coupon search engine that connects upwards of 12 million consumers each month to the best deals and cash back savings, today released its national ranking of the most and least frugal U.S. cities. The August Buy-havior Report shows more online coupon usage in landlocked cities than in coastal cities, especially those west of the Mississippi.
The report, which tracks consumers' coupon usage on the site from the 226 U.S. cities with populations over 100,000, found that cities hit hardest by the Great Recession like Flint and Detroit, both in Michigan, are not likely to use coupons. Cities with some of the highest populations (Los Angeles, New York City, Chicago and Houston) also appear to utilize online savings less when compared to cities with populations between 100,000 and 400,000 (like Birmingham, Ala., and Boise, Idaho).
"Despite signs of an economic recovery, shoppers across the country are continuing to use online coupons and codes," said Marc Braunstein, co-founder and CEO of ShopAtHome.com. "What's surprising from our August Buy-havior findings is that in recession-hit states like California and Nevada, shoppers are less likely to seek out online savings. At ShopAtHome.com, we make it simple for consumers to shop smarter and find the lowest possible prices available online-with added cash back incentives for even greater savings."
An analysis of the August Buy-havior Report reveals the following:
- Four New England states - New Hampshire, Maine, Massachusetts, Rhode Island - and Georgia are the most frugal in the nation
- Florida has four of the top 25 most frugal cities and is the 8th most frugal state
- California joins four Southern states - Mississippi, Arkansas, Oklahoma and Texas - as some of the least frugal
- California has eight of the least frugal cities, including Los Angeles, Pasadena, San Jose and Oakland
With over 18,000 retailers and a 110 percent Cash Back guarantee, ShopAtHome.com delivers the most effective shopping experience by combining all savings tools in one online destination. ShopAtHome.com differentiates itself from other coupon sites with its cash back incentives – bringing together the top online coupons plus additional cash back sent directly to their members' free ShopAtHome.com accounts.
For more information, along with a full ranking of the 226 cities, go to the full August 2012 Buy-havior Report.
For more information on ShopAtHome.com, please visit www.ShopAtHome.com.
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Founded in 1986 by husband-and-wife team Marc and Claudia Braunstein, ShopAtHome.com is the web's largest provider of online coupons, Cash Back rewards and printable grocery and restaurant coupons. The only destination integrating the best discounts from coupons, deals and Cash Back, the site has evolved from its early roots as the ‘Catalog of Catalogs'. Throughout this transformation, the company has kept the same goal – helping improve the shopping experience for millions of shoppers. As a true coupon powerhouse, ShopAtHome.com aims to provide the most savings to consumers whether they're shopping at the grocery store or at their favorite online retailer. For more information visit www.ShopAtHome.com.