I really like Ulta's store brand items. They're typically better quality than name brand items. Their other items tend to be a bit pricy, but all around, they're a pretty solid store. And their return policy is pretty great as you can return opened items and items that you tried. I never returned an empty bottle but I did return a bottle of face wash after a week of using it (no more than 5% of the entire bottle was used) after I figured out that it was making me breakout.
I love Philosophy and they make it simple to order my favorites with low dollar amount to get free shipping . I am a Platinum Member so my points never expire. I just can't say enough good things about Ulta.
Always have an available coupon and free shiping after $50!!! LOVE THEM!!