About ShopAtHome.com

History

In 1986, Claudia Braunstein received a catalog featuring products she wanted to order. But when she was ready to place her order, the catalog was nowhere to be found. Her frustration increased when she could not find a phone number to order a replacement catalog. Over conversation one evening, ShopAtHome.com founders Marc and Claudia Braunstein decided there should be a service that would help consumers and catalog retailers connect with each other with minimal cost and effort. So the idea was born - the ShopAtHome Catalog of Catalogs.

Shortly thereafter, husband-and-wife team Marc and Claudia founded the Belcaro Group, Inc. as a privately owned and operated company producing print catalogs featuring other catalogs. Since its inception, ShopAtHome.com has evolved from a print Catalog of Catalogs to an online shopping portal featuring free catalogs, Free Coupons, Printable Grocery Coupons, Local Store Coupons and Cash Back shopping incentives at more than 3,000 leading online retailers.

With more than 15 million visitors a month, consumers can save on travel, computers, gifts, business supplies and much more.

Through its partnership with thousands of online retailers, catalogs and magazines, ShopAtHome.com fulfills its mission of offering the latest products, up-to-the-minute deals and Cash Back for consumers who shop online while it generates targeted leads for the direct response industry.

Business Model

Whether consumers request catalogs order directly from member store sites, ShopAtHome.com customers can count on generous discounts. In addition to discovering and ordering specialty catalogs from the comfort of their own homes, consumers also will receive discounts from $5 to $25 off their first purchase. In addition, consumers who want to shop from member sites simply click directly to the site, complete their transaction and maintain all normal warranty and service relationships with the vendor. Consumers may also receive cash rebates of up to 30 percent of the purchase price, exclusive discounts, coupons and free shipping promotions.

For its more than 3,000 stores, ShopAtHome.com tailors its unique pay-for-performance model to each store's specific requirements. Stores can select revenue-sharing, paying only if a ShopAtHome.com member purchases through the store's site; pay-per-inquiry; or pay-per-click options.

ShopAtHome Member Demographics

The profile of a heavy ShopAtHome user (10 or more purchases per year) is:
  • Median age 35
  • Household income more than $75K per year
  • 63 percent of users are women / 37 percent are men

ShopAtHome.com Features

 

  • Cash Back Shopping - 1 to 30 percent Cash Back, Deals of the Week, free shipping for selected orders, exclusive double and triple Cash Back promotions
  • Catalogs - Access to more than 700 discount catalogs and magazines (many are even free)
  • Free Coupons - Exclusive discounts, free shipping offers, limited time specials
  • Printable Grocery Coupons - 3 collections of grocery coupons that consumers can print and take to their favorite stores. Coupons are updated frequently, but supplies are limited. Requires the Free Coupon Toolbar and special coupon drivers to prevent coupon fraud.
  • Local Store Coupons - Printable coupons for local stores. Consumers can print and save on auto upkeep, pizza, restaurants and more. Requires the Free Coupon Toolbar. 
  • Free Coupon Toolbar - downloadable application that gains exclusive access to Printable Grocery Coupons and Local Store Coupons

Top Ten Stores