By Brittany Anas
First, a little retail history lesson. When Target teamed up with Missoni a couple of years ago, the collection was so popular it crashed their websites and got snapped up during the first hours (maybe even minutes) it was in stores.
We’re calling it: The forthcoming 3.1 Phillip Lim capsule collection that hits Target on Sunday is going to be hot. (It’s being dubbed “Limsanity” in the Twittersphere) And it probably will go fast because we’re coming off the heels of New York Fashion Week where 3.1 Phillip Lim had a standout show and fashionistas like Jessica Alba were photographed wearing pieces from his soon-to-be-debuted Target collection.
Also, some of the sketches and promotional photos show that Lim is treating us to some of his most popular designs — ones that retail for nearly $1,000 — for a teensy, weensy fraction of the cost. We thought our eyes were playing tricks on us when we saw that a near double of Lim’s Pashli Satchel, which sells for $895, will be in his Target collection for $34.99. Other popular fast sellers will probably be a floral-printed shift dress and a trench coat that looks awfully close to a design that retails for nearly $900.
Here’s your strategy for getting what’s on your wish list before it sells out and hits online auctions at a marked-up price.
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