What is the ShopAtHome.com Toolbar? | ShopAtHome.com

What is the ShopAtHome.com toolbar?

July 16th, 2013

magic-wandBy Lesley Kennedy

Cinderella totally lucked out with that fairy godmother character. With a wave of a wand, she turned a lonely gal from rags to riches. If only we had a shopping fairy to bring us the best deals on a budget, and maybe even get us a little Cash Back on our own version of the glass slipper? Well, we’d be crying “Bibbidi-Bobbidi-Boo!”

Enter the ShopAtHome.com toolbar. No, it won’t turn your pumpkins into carriages and we can’t guarantee Prince Charming will suddenly arrive at your door, but the browser app will help guide you to the Internet’s best deals, coupons, promo codes, sale alerts, exclusive offers and more. We’re talking more than 50,000 stores offering savings on everything from groceries and restaurants to fashion and beauty to travel and gadgets. And, not only is it completely free – seriously, there is absolutely no catch – it also tells you about all the guaranteed Cash Back deals that are just clicks away.

Deals, coupons and Cash Back? Well, those are things ShopAtHome.com has been doling out for decades. ShopAtHome.com was founded in 1986 by husband and wife Marc and Claudia Braunstein. What began as a “Catalog of Catalogs” is now an online coupon service and member of the Better Business Bureau with more than 100 employees, 60 million members, 50,000 stores and a striking social media presence boasting 4.5 million Facebook fans and nearly 300,000 followers on Twitter.

But, what exactly is this toolbar browser app?

“The ShopAtHome toolbar is an intelligent shopping browser application that helps users to know about coupons, great deals and how to get Cash Back on their purchases at the time at which they’re shopping,” says Senior Director of Project Management Jim MacLeod. “It alerts you to deals and coupons you may not otherwise see.”

So, say you’re looking for women’s shoes? The toolbar will guide you to sites with coupons. Shopping at Macys.com? The toolbar will show you where to click for Cash Back. Ordering flowers? The toolbar will alert you to the online florists with the best deals.

“This is additional cash for users that they wouldn’t have known about otherwise,” he says. “And it’s all in one place.”

“Never miss a deal,” is the way ShopAtHome.com Vice President of Product Ken Klispie describes the toolbar.

“Not everyone remembers to go look for coupons every time they shop, and they don’t always think about Cash Back,” he says. “The toolbar remembers for you.”

And that’s how the opt-in shopping tool really does act like a tech-savvy fairy.

“The toolbar becomes your shopping buddy, reminding you of deals to be had,” Klispie says. “The number of affiliated merchants is in the 9,000-10,000 range, and there are 3,500 stores where people are saving, shopping and receiving Cash Back from ShopAtHome.com.”

It’s like having a shopping fairy follow you around a store, handing you coupons as you search and negotiating the final bill down at checkout.

“We don’t want you to miss out on getting the most for your money,” Klispie adds.

The fact is, thousands of people sign up for ShopAtHome.com and download the browser app tool each day, with millions taking advantage of it on a daily basis, Vice President of Customer Experience Becki Dilworth says.

“We are constantly testing and improving this tool and always working to make it better,” she notes. “Our number one concern is our customers, and this tool is intended to be a service to be the best shopping companion possible.”

Ready for that magic wand? Registration is as simple as entering your email address. Then, depending on your browser, you may need to allow the program to run. Click “install now,” and your toolbar will be ready to use once you restart your browser. Just like that, you’re ready to start saving. Here’s more instructions on how to install the toolbar. Because, really, why should Cinderella get all the free help?



Lesley Kennedy is Senior Managing Editor at ShopAtHome.com and an online shopping expert. She has worked as a writer and editor for websites including iVillage.com, MORE.com, Recipe.com, AOL/Huffington Post, YouBeauty.com and others. She also served as the Deputy Features Editor and Fashion Editor at the Rocky Mountain News. Lesley lives in Denver with her husband and two daughters. Email her at lkennedy@shopathome.com.