Back to school season is full of excitement: new teachers, classmates, backpacks and books. But for bullied children, it can bring a lot of anxiety.
In an effort to fight the issue, Office Depot has created an anti-bullying campaign with the help of (cue the screaming fans) popular boy band One Direction.
When you buy the limited edition back-to-school products in the 1D+OD collection (sold exclusively at Office Depot), a portion of the proceeds from each sale will go to an anti-bullying educational program to encourage students to be kinder to one another.
Find notebooks, wristbands, binders, locker decals and more featuring Harry, Niall, Zayn, Liam and Louis. How cute is this nail polish set labeled unique, nice, original, confident and true? Almost as adorable as the British guys, themselves. Items range from $1.99 to $9.99.
As part of the initiative, One Direction will air an anti-bullying video message at concerts, with videos and ads to be shown on TV, online and in print, as well.
We think the message delivered in the PSA is good for everyone to remember: “Simply put, choose to live nice.”
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