At e.l.f. Cosmetics beauty comes from within, and it’s their goal to enable every woman to look and feel her personal best through the perfect blend of both the inner and outer person. e.l.f. Cosmetics are designed to improve and accentuate the individual, not hide her away. e.l.f. Cosmetics has a wonderful selection of products which include: eye color, eye liners, lip liners, gloss, bronzing powder and more. Experience e.l.f.