For more than 40 years, Sephora has appealed to consumers of higher-end beauty products all across the globe. Started in France, Sephora moved to the U.S. in 1998 and now has more than 300 stores across the country (including outposts within many JCPenny locations. Sephora.com, which launched in 1999 for U.S. sales, is now the brand’s biggest selling outlet in North America.
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