Saks Fifth Avenue is one of the top retailers in fashion; selling apparel, cosmetics, jewelry, and shoes from top designers such as Louis Vuitton, Chanel, and Prada, as well as Saks' own private label merchandise. With nearly 80% of their customers being women between 35 and 55, Saks Fifth Avenue are making changes to attract younger shoppers. In 2000, Saks Fifth Avenue launched saks. com, offering an enhanced, personalized, online shopping experience. Saks.