Shop at Modell’s for all of your sporting goods purchases. Modell's Sporting Goods is the nation's oldest, family-owned and operated, retailer of sporting goods, sporting apparel, menswear and brand name athletic footwear. Modells. com currently offers a large collection of products from top name brands in the sporting goods and apparel business. Choose from Adidas, Columbia, Majestic, New Balance, Russell and Reebok and more.