Natural Instincts by Clairol is clinically proven to be less damaging than other leading hair care products. They provide natural looking color and a natural looking feel to users. Natural Instincts gives hair so much dimension in so many different ways. Whether you are looking for a natural shine, a golden shimmer, or just a dramatic shine, Natural Instincts will provide you with what you’re looking for.
Great color! All these years it took the other brand to screw up the color int he box to make me try this & now I won't go back to other brand - however they just took the one I was using off the shelf in the local Walmart - looking of for the same one - LOVE IT!
Great hair dye in good selection of colors!
Natural Instincts by Clairol is the one I trust for my hair The color is always right and always looks natural