I have no idea what ASOS really stands for but I know when I buy from this store I feel like a star. The items are vast and they are statement making! You can find a belt that would cost over 50 dollars and get it on sale for less than 10.00! They always have amazing sales so if you need something for that hard to buy girl in your life you will find it at ASOS. They have discounts for first timers and for students. I love the jewelry section. You will find something for every taste. I also enjoy the look book section and the market. If you like high-end products with low low price tags then ASOS is the store for you. * They do have a section for the men in your life. Great site, reasonable shipping and fantastic service. Ships super fast and do not forget this is a huge site so you can get lost in it. Last but not least , they have a runway so you are able to see how the item looks on a person, you can see how the fabric moves , and close ups on the fabric. Overall I give ASOS an A+++ Fun site to roam around at :)
I like being able to find styles that are different than what is available in the online stores in USA. I LOVE the free shipping and returns, as sizing can sometimes be a challenge. I find ASOS products to be consistent in sizing; some of the other brands offered on their site are trial and error. I've had very good Customer Service experiences; although it is difficult to contact them from outside the UK, I was able to get excellent help via their FB page. I've made purchases and returns and the going was smooth.
Horrible customer service!