FOR IMMEDIATE RELEASE
May 11, 2006
Media Contact:
Jennifer Lester
303-394-2366
jlester@philosophycommunication.com

Compare prices, save money, and get cash back on ShopAtHome.com

DENVER, May 11, 2006 – Everyone loves a great deal, but surfing through dozens of websites looking for the best prices on products and services makes comparison shopping tricky and time-consuming.   Now, ShopAtHome.com shoppers can zero in on the best prices on tens of thousands of items with just a few mouse clicks. Plus, with ShopAtHome's exclusive cash back program, customers can receive as much as 30 percent of the purchase price credited to their accounts.

"With this powerful new feature, our members get a complete rundown of the best prices from the largest number of stores in any category." said Pam Jeffords, vice president of consumer experience.   "And when shoppers buy from cash back merchants, they make the best deal even better.   No other site delivers more than a thousand quality merchants and puts money back in the customer's pocket."

How it works

ShopAtHome customers either enter the name of a desired product — say a digital camera — or click category links to search for cameras. The system returns a list of cameras, along with pictures, price ranges and product satisfaction ratings. The customer then clicks a link to a summary page giving more information about a specific camera and a list of merchants selling it.

Enhanced shopping experience

The comparison shopping feature was developed as a result of a customer satisfaction survey early in 2006.   ShopAtHome members expressed a strong interest in being able to compare prices from different merchants without leaving the ShopAtHome portal. "We're always looking for ways to improve the shopping experience for our members, " Jeffords said. "And because this functionality encourages customers to stay on our site longer, it helps create loyalty to our site."

Comparison shopping is just the first step. Later this year, ShopAtHome plans to make the search capability more robust and let consumers rate merchants they patronize.

About Belcaro Group

Belcaro Group, Inc, founded in 1986, is a privately owned and operated company in Greenwood Village, Colo. Belcaro publishes and mails more than 10 million ShopAtHome catalogs annually and hosts a catalog, magazine and cash-back shopping portal, ShopAtHome.com. The premier discount shopping portal, ShopAtHome features discount and cash back opportunities at more than 1000 online retailers. ShopAtHome.com generates millions of targeted leads for the direct response industry. For more information visit: www.shopathome.com.

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